This is an example of the marketing evaluation of an electronics online shop. The client provided his media plan, access to Google Analytics and his revenue stream and product stream. Both the revenue and product stream have been calculated to percentages for anonymization.
In the campaigns tab, the effects of all marketing activities have been calculated. Also the regular revenue that is not explained by the marketing campaigns has been identified and shows weekly deviations.
The performance tab lists additional revenue and additional products sold for each marketing campaign. The top product charts show which products were primarily sold by each campaign.
Expanenta’s integration with Google Analytics allows to analyze the users of the website. The audience tab contains gender, age and location of users acquired by the offline marketing campaigns. Personal information is not collected for this analysis.